💸 Struggling to Price Your Product? You Might Be Undervaluing It

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Pricing isn’t just about covering costs—it’s a statement about the value of your product. Yet, many creators fall into the trap of underpricing, thinking it’ll attract more users. Spoiler alert: it often does the opposite. Instead of screaming “great deal,” a low price can whisper “not worth it.” Let’s fix that.

TODAY’S TIP

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How To Price Your Product

First, get clear on who your product is for. Are you targeting budget-conscious users, or are you solving a high-stakes problem for professionals who care more about quality than cost? Your price tag should resonate with your target audience. A $10 tool might be perfect for casual users, but if your product helps businesses save time or generate revenue, charging $100—or more—could make it more appealing.

Don’t be afraid to anchor your price higher. People often evaluate value relative to options. If you present your product alongside a premium offering, even a mid-tier price will feel reasonable. Think: “Starter plan for $29, Pro plan for $99.” Most users will land in the middle, feeling they’re getting good value without overspending.

Another tip? Test, test, test. Pricing isn’t static, and the only way to find your sweet spot is by experimenting. Offer limited-time discounts, bundle features, or run A/B tests with different user groups to see what resonates. Just make sure to communicate changes clearly—confusing pricing models can scare people off.

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Also, remember that price isn’t just about numbers; it’s about perception. A sleek landing page, testimonials, and clear feature explanations can make users feel your product is worth every penny. Pair this with a money-back guarantee or free trial to reduce risk and make it easier for users to commit.

Lastly, don’t discount your time and effort. If you’ve poured months—or years—into building your product, don’t hesitate to charge what it’s worth. The right users will pay for quality, and those are the customers you want.

Pricing is both an art and a science. Nail it, and you’ll not only cover costs but also attract customers who truly value what you’re offering.

LANDING BACK AT BASE

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