🚀 Struggling to Gain Traction? Focus on Your First 100 Users

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When it comes to building a product, the first 100 users are the hardest to get—but they’re also the most important. These are the people who will shape your growth, give you critical feedback, and turn into your earliest advocates. But how do you get there?

TODAY’S TIP

^_TRACTION
Building Momentum from the Ground Up

Start by identifying your smallest viable audience. This isn’t about casting a wide net; it’s about finding a specific group of people who have a real, pressing need for your solution. It could be a niche community on a forum, a local group, or even people in your professional network. Focus on understanding their problems deeply and positioning your product as the answer.

Don’t rely on ads or large-scale campaigns just yet. Instead, focus on direct outreach. Personally invite people to try your product, and make it clear that their input matters. People are far more likely to engage when they feel valued and included in the process.

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Once you have a few users, build trust by delivering real value. Solve their problems, provide exceptional support, and listen actively. These early users can become your best advocates, helping spread the word through referrals, testimonials, or even social media shoutouts.

Also, be prepared to iterate. Early users might love parts of your product and find others confusing or irrelevant. Treat their feedback like gold—it’s your roadmap to building something truly valuable.

Remember, traction starts with relationships. The first 100 users won’t just come to you; you’ll need to seek them out, connect with them, and show them why your product is worth their time. But once you do, you’ll have the foundation to build something remarkable.

LANDING BACK AT BASE

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