🎯 Building a Product That Sells Itself

How to create irresistible value so your customers become your best marketers.

March 28, 2025 • Estimated Reading Time: 4 minutes

Sponsored by

‎ ‎

Hey Waivly Discover crew! 🧑‍🚀 What are you working on today? Let us know by replying to this email - We read every reply.

The best marketing isn’t a campaign—it’s a product people can’t stop talking about. When users feel a product solves a real problem in a simple, delightful way, they naturally share it. No gimmicks, no forced referrals—just organic, word-of-mouth growth.

TODAY’S TIP

PRODUCT STRATEGY
Creating Products People Can’t Stop Talking About

You Can Do It GIF by NBC

Start with a problem so painful that users are actively looking for a solution. If your product removes friction, saves time, or makes something significantly easier, it’s already on the path to selling itself. People don’t recommend products because they’re cool—they recommend them because they work.

Next, make the first experience flawless. If users don’t get value quickly, they won’t stick around, let alone spread the word. Reduce onboarding friction, highlight key benefits early, and guide users to their first win as fast as possible. The sooner they see results, the more likely they are to share.

Great products have built-in triggers for organic sharing. Maybe it’s social proof, like seeing others using it, or a moment of success that makes people want to show off. Products like Notion and Figma grow because users naturally invite others. Find your product’s viral moment and make it seamless to share.

NEWSLETTER SPONSORED BY
Morning Brew

The newsletter every professional should be reading

There’s a reason Morning Brew is the gold standard of business news—it’s the easiest and most enjoyable way to stay in the loop on all the headlines impacting your world.

Tech, finance, sales, marketing, and everything in between—we’ve got it all. Just the stuff that matters, served up in a fast, fun read.

Look—over 4 million professionals start their day with Morning Brew’s daily newsletter, and it only takes 5 minutes to read. Sign up for free and see for yourself!

Another growth driver? Status. People love to be early adopters of something valuable. If your product makes users feel ahead of the curve, they’ll tell others. Think about how Tesla owners became brand ambassadors—not just because of the cars, but because owning one signaled innovation.

Listening to users also fuels organic growth. They’ll tell you what’s working, what’s missing, and what they wish your product did. Acting on that feedback creates a cycle where users feel invested, and when people feel heard, they stick around—and bring others with them.

A product that sells itself isn’t built overnight. It’s the result of obsessive focus on solving the right problem, delivering immediate value, and making sharing effortless. Get those things right, and your customers will do the marketing for you.

LANDING BACK AT BASE

THANKS FOR READING
That wraps up today’s Waivly Discover tip

We hope you found today’s tip valuable 🙌 Need help with something else? Let us know. Want to share feedback or suggestions? Respond to this email‏ - We read every reply! Make sure to follow us on X, TikTok, YouTube, Instagram, and LinkedIn for more from us each day - We’re @Waivly everywhere!‎‎

Reply

or to participate.