🎯 Are You Targeting the Right Audience? Here's How to Know

Sponsored by

‎ ‎

Hey Waivly Discover crew! 🧑‍🚀 What are you working on today? Let us know by replying to this email - We read every reply.

If you’re not seeing the results you want, it might be time to reassess your audience. It's easy to think that more is better—more users, more leads, more followers. But what if the real growth lies in narrowing your focus? Targeting the right audience can make all the difference in how your product or service grows.

TODAY’S TIP

^{_{AUDIENCE STRATEGY}}
Finding Your True North

Think about it. You can’t be everything to everyone, and trying to do so will only spread your efforts thin. Instead, think about your product as a solution to a specific problem. Who is most likely to face that problem and need your solution? Once you identify your ideal customer, you can tailor your messaging, product features, and marketing strategies to resonate with them.

Start by researching your current customers. Who is using your product? What do they have in common? Maybe they share a demographic—like age or location—or perhaps they have similar challenges that your product solves. Your existing customer base is a goldmine for insights.

Next, take a deep dive into your competitors. Who are they targeting? Who do they miss? Knowing your competitors’ audiences will help you spot opportunities for differentiation.

^{_{NEWSLETTER SPONSORED BY}}
Writer

Writer RAG tool: build production-ready RAG apps in minutes

RAG in just a few lines of code? We’ve launched a predefined RAG tool on our developer platform, making it easy to bring your data into a Knowledge Graph and interact with it with AI. With a single API call, writer LLMs will intelligently call the RAG tool to chat with your data.

Integrated into Writer’s full-stack platform, it eliminates the need for complex vendor RAG setups, making it quick to build scalable, highly accurate AI workflows just by passing a graph ID of your data as a parameter to your RAG tool.

Learn more about our production ready RAG tooling here.

Once you’ve identified your core audience, create a detailed customer persona. This is a fictionalized representation of your ideal user, including demographic details, pain points, interests, and behaviors. Think of it as a blueprint for crafting your marketing messages. When you speak directly to the needs and desires of your persona, you’re more likely to connect on a deeper level.

Another critical step is refining your marketing channels. Some audiences are more active on social media, while others may prefer email newsletters or in-person events. Where does your ideal audience spend their time? Focus on those channels, and refine your approach to meet them where they’re at.

Finally, don’t be afraid to pivot if things aren’t working. The beauty of digital marketing and modern business is that you can quickly test, learn, and adjust. Track your campaigns, measure their success, and adjust your strategy based on real-world results.

Targeting the right audience is a game-changer. It means you’re not just casting a wide net and hoping for a bite—you’re focusing on the people who are most likely to convert and become loyal customers. When you know exactly who you’re talking to, your message becomes clearer, your marketing more effective, and your growth more sustainable. So, ask yourself: who’s your ideal customer, and what are you doing to reach them?

LANDING BACK AT BASE

^{_{THANKS FOR READING}}
That wraps up today’s Waivly Discover tip

We hope you found today’s tip valuable 🙌 Need help with something else? Let us know. Want to share feedback or suggestions? Respond to this email‏ - We read every reply! Make sure to follow us on X, TikTok, YouTube, Instagram, and LinkedIn for more from us each day - We’re @Waivly everywhere!‎‎